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YouTube also sought to compete against sites such as Netflix, Amazon Prime Video and Hulu by offering original content (YouTube Originals) as part of the subscription service, leveraging prominent YouTube personalities in combination with professional producers. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ad-free service under the new contract terms, partners would receive a share of the total revenue from YouTube Red subscriptions, as determined by how much their content is viewed by subscribers. These concerns and others led to a revamping of the Music Key concept to create YouTube Red unlike Music Key, YouTube Red was designed to provide ad-free streaming to all videos, rather than just music content. ĭuring its invite-only beta, Music Key faced mixed reception due to the limited scope of the offering YouTube's chief business officer Robert Kyncl explained that his daughter was confused over why videos of songs from Frozen were not "music" in the scope of the service, and thus not advertisement-free. Music Key was not YouTube's first foray into premium content, having launched film rentals in 2010, and premium, subscription-based channels in 2013. Alongside Music Key, Google also introduced tighter integration between Play Music and YouTube's apps, including the sharing of music recommendations, and access to YouTube's music videos from within the Play Music app.
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The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music.
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Music Key offered ad-free playback of music videos from participating labels hosted on YouTube, as well as background and offline playback of music videos on mobile devices from within the YouTube app. The service was first unveiled in November 2014 as Music Key, serving as a collaboration between YouTube and Google Play Music, and meant to succeed the former's own subscription service. Later in the year, it was reported that YouTube was planning to make some of the original content associated with the service available on an ad-supported basis. YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music subscription service.
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The service was then revised and relaunched as YouTube Red on October 31, 2015, expanding its scope to offer advertisement-free access to all YouTube videos, as opposed to just music. The service was originally launched on November 14, 2014, as Music Key, offering advertisement-free streaming of music videos from participating labels on YouTube and Google Play Music. The service provides ad-free access to content across the service, as well as access to premium YouTube Originals programming produced in collaboration with the site's creators, downloading videos and background playback of videos on mobile devices, and access to the YouTube Music music streaming service. YouTube Premium (formerly Music Key and YouTube Red) is a subscription service offered by the video platform YouTube. To recall, the app was built specifically for India from the ground up, but was also made available in other developing markets.50 million (as of January 5, 2021 ) Also, there have been vast improvements in the capabilities of low-end smartphones since 2016, when this app was initially launched. All these improvements and planned updates for the main app have made the YouTube Go app redundant. The company has also promised future updates to reduce data usage for users that only have access to limited data. There are also several key features missing from the Go version like the "ability to comment, post, create content, and use Dark theme."Īccording to the post shared by Google, the main YouTube has been optimised over the years to offer improved performance on entry-level smartphones and slow network connections. The YouTube Go app was released in 2016 for users with low-end hardware or poor data connections. They can also use the Web browser to access the website directly. The search giant has recommended that YouTube Go users should switch to the main YouTube app. The move was officially confirmed via a post on Google's support page.
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YouTube Go is going to be shut down in August.